RAC Luncheon Event -Friday, May 24, 2013
Pop Up Retailing – a fresh connection with your customer
Toronto Board of Trade
77 Adelaide Street West
East Ballroom, 4th Floor, Toronto, ON
Presentation by: Todd Finlayson, Managing Partner, POPUP RETAIL GROUP
As consumers continued to be inundated with traditional and new media messaging, brand owners are looking for engaging methods of communicating with consumers and creating a unique brand experience. Consumer centric marketing organizations are realizing the power of a ‘one to one’ interaction between their consumers and a capable Sales Associate or Brand Ambassador in a highly controlled retail setting.
Although , the concept of pop up retail is not new, it continues to emerge as a viable augmentation to broad scale, traditional consumer communication programs.
What is pop up retail, what are its many forms and what can it do for my brand? During this presentation, guest speaker, Todd Finlayson, Managing Director at Pop Up Retail Group, will address the concept of pop up retail, the many forms it can take and how to maximize its benefit.
In addition, an exciting panel will discuss their specific experience in operating Pop Up Retail programs and answer your questions on this exciting concept.
Moderated by Kevin McDonald, President, Novus Canada
Panelist discussion with:
John Todd, Market Development Manager - Retail, Microsoft Canada
Livia Zufferli, Head of Marketing (Canada) Target
Darrell Cook, Vice President, Retail Strategy, Pareto Corporation
11:15 am Cocktail Reception
12:00 pm Hot Buffet Lunch
12:35 pm PopUp Retail presentation
12:55 pm Retail Panel discussion with audience Q&A
1:30 pm Closing Remarks
REGISTRATION IS NOW CLOSED but will be available on-site